Discover your inner economist

  Author: Tyler Cowen Synopsis: A short, quick read discussing the impact of incentives on behavior.  Chapter 4 on appreciating art was thought provoking.  Chapter 6 on self-deception is well worth quickly reading if you are in a relationship, planning on going shopping, studying for exams or making a big decision

Purple Cow

Author: Seth Godin Synopsis: World leading blogger Seth Godin describes how in the last decade marketing has evolved from direct marketing to masses to providing customers with remarkable products (Purple Cows) and engaging with them to help provide ways to market these (‘sneeze’) to their friends and contacts.  Strategies on how to manage this evolution …