Getting to Yes

Author: Roger Fisher & William Ury with Bruce Patton Synopsis: Good book that suggests a novel framework for improving your negotiating skills and outcomes.  Instead of negotiating based on power and positions using compromises details how both sides can gain a better deal from negotiating through principled agreement; basing neogtiations on understanding each others interests, […]

Steve Jobs

Author: Walter Isaacson Synopsis: Biography of Steve Jobs.  A very complex character, the book highlights his warts and all personality.  Despite his poor treatment of people throughout his life, by creating conditions for success and through his achievements in many cases even colleagues and adversaries who fell out with him came to respect him.

Purple Cow

Author: Seth Godin Synopsis: World leading blogger Seth Godin describes how in the last decade marketing has evolved from direct marketing to masses to providing customers with remarkable products (Purple Cows) and engaging with them to help provide ways to market these (‘sneeze’) to their friends and contacts.  Strategies on how to manage this evolution […]