Influence: The Psychology of Persuasion

Author: Robert B Cialdini

Recommended to me by a partner who has trained in NLP this is a fantastic book looking into the psychology of influence and in particular how it can be applied to improve sales.  Took me a while to read as there were so many notes I wanted to make as I went through it.  Will be of interest whether you are looking to improve sales of your products, protect your things at a beach or raising children to take responsibility

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Purple Cow

Author: Seth Godin

World leading blogger Seth Godin describes how in the last decade marketing has evolved from direct marketing to masses to providing customers with remarkable products (Purple Cows) and engaging with them to help provide ways to market these (‘sneeze’) to their friends and contacts.  Strategies on how to manage this evolution are provided as failure not to do so will result in redundancy

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